Mordecai, Owner

Mordecai is a Creative Executive operating across digital, broadcast, and brands to formulate bespoke commercial opportunities for projects and clients.  

A modern mind focused on innovation with classic influences, a riot grrrl with Spice Girls albums, she began her career in music as a comedy writer for MTV's Video Music Awards 1999-2002 .  Moving to longer form TV content she created and produced original series for Brad Grey TV, The-N, and soon after MTV Overdrive, where the question was posed “How would you put content online?” She answered with the reboot of House Of Style, and since included creating the first million pound branded content series for Endemol UK in the late noughties.  

Consistently a pioneer of new mediums, brand narratives, and strategic partnerships her work has revolutionized the financial model of digital content and emerging media leading her launch her consultancy Mordecai Inc. in 2005 to work for agency clients JWT London, Brooklyn Brothers, Karmarama, UTA, trade groups such as British Fashion Council, British Film Institute, American Film Institute. Additionally, she has transitioned this work into teaching some of the world's brightest at UCLA, Royal Television Society and Universities across the UK with her courses Introduction To Strategic Entertainment and Dancing With The Devil: Branding Content. 

Mordecai has lead campaign and brand initiatives for some of the most groundbreaking global brands including Pepsi, ASOS, CBS, Warner Brothers, Hilton Hotels, and Apple where she worked directly under Lee Clow.  Additionally, she's helmed creative partnership deals for Soho House (since '07), WORLDZ/PTTOW!, Reddit, musical.ly, RYOT, Digital Detox, Grey Goose, Diet Coke, Storm Models, British Fashion Council.

As an executive she's held positions at Endemol, Spirit Digital Media, Pulse Films as Head Of Digital, OMD USA leading Ignition Factory.

She is an advisor to Noble Media and Not Ordinary Media, on the US board of Skateistan, a strategic partner for Lonely Whale, and founding member of WORLDZ. An active mentor, she particularly supports teams participating in Cannes Young Lions and 4A's.  

A founding collective member of Bluestockings in NYC's Lower East Side, one of the few women's bookstores still operating in the world, in belief of change, Mordecai dedicates her time to Unity In Color, Black Lives Matter Los Angeles, and supports Stay Woke.    

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